Privacy Policy

Cimpli AI is a trading name of [Legal entity name, e.g. Cimpli AI Ltd], registered at [Registered office address] ([Company number, if a limited company]). We are the data controller for the personal data described in this policy and are registered with the Information Commissioner's Office (ICO) under registration number [ICO registration number].

For any privacy question or request, email hello@cimpliai.com.

This policy does not cover ReplyWell (replywell.io), which has its own privacy policy.

• Contact form: your name, email address, company (optional), enquiry type and message.
• Booking a call: your name, email address, the time you choose and any answers you give in the booking form. Bookings are handled by our scheduling provider, Cal.com.
• Emails and calls: anything you choose to share with us when we correspond or speak.
• Client work: business contact details and any information needed to deliver the services you engage us for.
• Technical data: when you visit the site, our hosting provider automatically processes your IP address, browser type and the pages requested, to deliver the site and keep it secure.

We do not knowingly collect special category data (such as health information) and ask you not to send it to us.

• To reply to your enquiry: our legitimate interest in responding to people who contact us, or taking steps at your request before entering into a contract.
• To arrange and hold calls: taking steps at your request before entering into a contract.
• To deliver services to clients: performance of a contract.
• To keep the website secure and working: our legitimate interest in protecting our site and visitors.
• To keep accounting and tax records: compliance with a legal obligation.
• To send occasional news or marketing emails: only with your consent, which you can withdraw at any time using the unsubscribe link or by emailing us.

We never sell your personal data. We share it only with trusted service providers who process it on our behalf and under contract:

• Vercel Inc. — website hosting.
• Resend — delivery of contact-form emails to our inbox.
• Cal.com — scheduling and booking of calls.
• [Email and productivity provider, e.g. Google Workspace or Microsoft 365] — our business email.

We may also share data with professional advisers (such as accountants or lawyers), or where required by law, a court or a regulator.

Some of our providers are based in, or store data in, the United States. Where personal data leaves the UK, we make sure it is protected by an approved safeguard, such as the UK–US Data Bridge (for certified providers) or the ICO's International Data Transfer Agreement or Addendum.

• Enquiries that don't lead to work: up to 24 months, then deleted.
• Client records: for the length of our engagement and 6 years afterwards, to meet tax, accounting and legal requirements.
• Technical logs: for the short period our hosting provider retains them for security purposes.

Under UK data protection law you have the right to:

• access the personal data we hold about you;
• have inaccurate data corrected;
• have your data erased in certain circumstances;
• restrict or object to how we use your data;
• receive your data in a portable format; and
• withdraw consent at any time, where we rely on consent.

To exercise any of these rights, email hello@cimpliai.com. There is normally no charge, and we will respond within one month.

This website does not set advertising or tracking cookies. Our booking page embeds Cal.com's calendar, which may set cookies that are strictly necessary for the booking to work. See Cal.com's own privacy and cookie policies for details.

If we add analytics in future, we will use a privacy-friendly service and update this policy first.

We use appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS), access controls and reputable providers with strong security practices.

Our website and services are intended for businesses and are not directed at anyone under 18.

If you have a concern about how we handle your data, please contact us first at hello@cimpliai.com so we can put it right.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator: ico.org.uk or 0303 123 1113.

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.