Terms of Service

[Legal entity name, e.g. Cimpli AI Ltd] is registered at [Registered office address] ([Company number, if a limited company]). You can contact us at hello@cimpliai.com.

The information on this website is for general guidance only and does not constitute professional advice. While we work to keep it accurate and up to date, we make no guarantee that it is complete or current.

You must not misuse this website, including by attempting to gain unauthorised access, introducing malicious code, or using automated tools to copy its content.

Every engagement (including AI audits, automation builds, AI operating systems, training, advertising campaigns and AI Partner arrangements) is governed by a separate written proposal or agreement that sets out scope, deliverables, fees and timings. If that agreement conflicts with these terms, the agreement takes priority.

Prices are in pounds sterling and exclude VAT unless stated otherwise.

AI tools can make mistakes. We design our work to reduce that risk, but you remain responsible for reviewing outputs before relying on them for important business decisions.

This section applies when you sign up for our Pay-Per-Lead service, alongside your campaign agreement.

• Free campaign build. We build your campaign (strategy, ad copy, creative, targeting and a landing page or lead form) without charging a build fee.
• Ad spend is separate. Advertising costs are paid by you directly to the ad platform (such as Meta or Google) through an ad account in your name. They are not included in our fees, and we never hold your ad budget. A minimum ad budget of £[X] per month applies.
• Our fee. You pay £[X] (plus VAT, if applicable) for each Qualified Lead. We invoice monthly in arrears, and invoices are payable within [14] days.
• Qualified Lead. A unique individual who submits their contact details through the campaign, with a genuine name and a working email address or phone number, and who meets the target criteria (such as location and service type) agreed in your campaign brief.
• What is not a Qualified Lead. Duplicates of the same person within [90] days; spam, bot or test submissions; people outside the agreed target area or criteria; and existing customers you tell us about within [7] days of receiving the lead.
• Reporting and disputes. Leads are delivered to you as they arrive, with a monthly report. You may dispute a lead within [7] days of receiving it by telling us why. We will review it in good faith and, if it is not a Qualified Lead, it will not be charged.
• Term and cancellation. Campaigns run for a minimum of [3] months. After that, either party may end the campaign by giving [30] days written notice. Fees for Qualified Leads delivered before the end date remain payable.
• No guarantee of results. Lead volume, cost per lead and sales depend on many factors outside our control, including ad platform algorithms and policies, competition and your offer. We do not guarantee any number of leads or any business outcome.
• Your responsibilities. You confirm that your offers and claims are accurate and lawful, and you are responsible for following up leads. You are the data controller for leads' personal data, and we process it on your behalf under a data processing agreement.
• Ownership. Your ad account and lead data always belong to you. Once all fees are paid, you own the campaign creative we made for you; our tools, templates and know-how remain ours.
• Ad platforms. We follow the advertising policies of each platform, but are not responsible for a platform's decisions, such as rejecting ads or suspending accounts.

This section applies when we agree to work with you as an AI Partner, alongside your partnership agreement.

• Selective. We offer partnerships only after reviewing your business, and we may decline any application.
• Written agreement. Every partnership is governed by a separate written agreement that sets out the services, any fees, the baseline your results are measured against, how additional profit is calculated, our share of it, how and when it is paid, the minimum term, and how either party can end the arrangement.
• Profit share. Our share applies only to the additional profit defined in your agreement. You give us access to the figures needed to calculate it, and we may ask for them to be checked independently if there is a disagreement.
• Not a legal partnership. An AI Partner arrangement is a commercial services agreement. It does not create a legal partnership, joint venture or employment relationship, and does not give us any ownership of your business unless your agreement expressly says so.
• No guarantee of results. Additional profit depends on many factors outside our control. We do not guarantee any level of growth or profit.

All content on this website, including text, design, graphics and logos, belongs to us or our licensors. You may view and print it for your own reference, but you must not copy, adapt or republish it for commercial purposes without our written permission.

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded under English law.

Subject to that, we are not liable for any indirect or consequential loss, or for loss of profit, revenue, data or business opportunity, arising from your use of this website. Our total liability for any services is limited as set out in the relevant written agreement or, if none applies, to the fees you paid us for those services in the 12 months before the claim.

If you are a consumer, these terms do not affect your statutory rights.

This website links to third-party sites (such as Cal.com and ReplyWell). We are not responsible for their content or their privacy practices.

We may update these terms from time to time. The latest version will always be on this page, with the date it was last updated.

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.